Modern software. Stronger communities.

Shooter on the firing line at an indoor range

Software built
for what matters.

Empowering the next generation of range retailers

All-in-one software to run your range, retail, membership, education and more — so you can focus on what you do best: building a stronger, safer, more connected community.

  • Streamline
    Operations
  • Empower
    Your Team
  • Grow
    Your Community

Real tools. Real impact.

Run a stronger operation.

Most ranges and retailers are held together by a mix of disparate systems that stifle growth, complicate operations and escalate cost — patched with third-party software that makes the whole thing both overpriced and overly complex.

FlowState brings every essential tool onto one modular platform, built by people who understand the firearms industry — for the people who move it forward.

Built for the firearms industry

Whether you operate a retail store, a shooting range, a training facility, or all three, FlowState simplifies operations, improves the customer experience and drives long-term growth.

Explore all solutions →
  • Retail
    stores
  • Shooting
    ranges
  • Training &
    education
  • Gunsmith
    services
  • Membership
    programs
  • Ecommerce
    & online sales

Our approach

One solution. Engineered for growth. Optimized for efficiency.

  1. Integrated & modular

    Every business need in one adaptable platform. Choose a single module or the full suite — it fits the business you run today.

  2. Engineered for growth

    Add modules as you hit new milestones, and use your included customization hours to shape the software around your workflows.

  3. Optimized for efficiency

    Rapid adaptation and effective cost management, so operations stay sharp through every stage of your evolution.

The platform

Every module. One application.

No patchwork integrations. No “our software doesn’t do that.”

Select a module

Point of Sale

Streamline your checkout. Built for rapid transactions and ease of use — it lifts customer satisfaction, optimizes sales, and automates administration across every department.

  • Intuitive design, fast transactions
  • Automated workflows across departments
  • Instant membership onboarding at the register
  • One-click range check-in from the sale
  • Fully integrated — no bolt-ons
  • Processing at 0.75% above cost

Checkout Experience

A single register screen handles retail goods, range time, class seats, memberships and serialized firearms — no mode switching, no second application. Staff learn it in a shift.

  • Touch or keyboard driven, built for speed
  • Split tender, layaway, returns and exchanges
  • Line-item discounts and coupon validation

Payments & Reconciliation

Card processing is part of the sale, not a bolt-on terminal. Rates run 0.75% above cost, and end-of-day reconciliation lines up automatically against your drawer counts.

  • Integrated terminals with tip and signature capture
  • Drawer counts, payouts and blind close
  • Daily deposit and batch reporting

Roles & Permissions

Granular permissions let you delegate day-to-day work without exposing pricing, inventory adjustments or compliance records to every employee.

  • Per-role limits on discounts and voids
  • Manager approval prompts at the register
  • Full audit trail on every override

Range Management

Manage your range and its assets to generate more revenue while maintaining a safe environment.

  • Built-in waivers and validation
  • Fast check-in, lane assignment and checkout from POS
  • Membership validation at the counter
  • Reservations with text reminders
  • Lane management, timers, and auto-calculated availability
  • Blocks check-ins after beer & wine sales

Check-In & Lane Assignment

Waiver status, membership validity and lane availability are all confirmed at the counter. Assign the lane, start the timer and send the shooter downrange in one flow.

  • ID scan pulls up or creates the customer record
  • Live lane board with occupancy at a glance
  • Auto-calculated next availability for walk-ins

Reservations & Reminders

Customers book online or by phone, and automated text reminders keep them showing up. Reservations flow straight into the lane board and the register.

  • Online booking tied to real availability
  • Text acknowledgements and reminders
  • Deposit or prepay options

Safety Controls

The system enforces the policies you already have — alcohol timing rules, waiver expiration, minimum ages and supervision ratios — so staff never have to argue a judgment call.

  • Blocks check-in after beer & wine sales
  • Waiver expiration and re-sign prompts
  • Flags on customer records staff must clear

Inventory Control

Manage products for a single store or across a multi-location enterprise.

  • Quick item creation and bulk product import
  • Multi-location with unique product and pricing
  • One interface for standard, serialized, education and membership items
  • Full FastBound integration
  • Mobile physical-inventory app

Item Setup

Standard retail, serialized firearms, class seats and membership plans are all created through the same item screen, so staff learn one workflow instead of four.

  • Quick create with templates
  • Bulk import from vendor files
  • Attributes, variants and kit items

Multi-Store Control

Run unique pricing and availability per location while keeping a single product catalog. Transfers, counts and reorder points stay location-aware.

  • Per-location price and stock levels
  • Store-to-store transfers with receipts
  • Consolidated purchasing views

Compliance & Counts

Serialized inventory flows into FastBound as it moves, and physical inventory is done from a phone instead of a clipboard and a spreadsheet.

  • Full FastBound acquisition and disposition
  • Mobile physical-inventory app
  • Variance reporting and adjustment audit

Membership

Sell more memberships with a system that works with you, not against you.

  • Create, renew and upgrade inside a POS transaction
  • Lightning-fast onboarding
  • Highly flexible membership models
  • Eliminate unauthorized access
  • Track expiring memberships, trends and churn
  • Mobile app membership & reservation management

Sell & Onboard

Memberships are sold, renewed and upgraded right in the POS transaction — no separate portal, no re-keying customer data.

  • Create, renew or upgrade at the register
  • Household and add-on members
  • Prorated upgrades handled automatically

Plans & Benefits

Build tiers with the benefits you offer — free lane time, guest passes, retail discounts, class credits — and let the register apply them without staff remembering the rules.

  • Flexible tiers, terms and billing cycles
  • Automatic benefit application at checkout
  • Guest passes and usage limits

Retention & Insight

Track expirations, usage and churn trends so you know which members are drifting and which tiers are actually earning their keep.

  • Expiring-membership worklists
  • Usage and visit frequency by tier
  • Churn trends over time

Waivers

Reduce liability and deliver a consistent message on safety, rules and expectations.

  • Included with the Range Management module
  • Key safety concepts demonstrated visually
  • Easy to complete online or in-store, with optional ID scan
  • New waivers create or link to customer records
  • Saved as PDF and attached to the CRM record
  • Developed with a legal team — no third-party apps

Signing Flow

Customers complete the waiver before they arrive or on a kiosk in the lobby. Optional ID scan fills the form in seconds and links it to the right customer record.

  • Online, kiosk and counter signing
  • Optional ID scan auto-fill
  • Minors and guests handled on one form

Safety Messaging

Key safety concepts are demonstrated visually as part of the signing flow, so every shooter gets the identical briefing regardless of who is at the counter.

  • Visual demonstration of key rules
  • Acknowledgement checkpoints
  • Developed with a legal team

Records & Liability

Every signed waiver is stored as a PDF attached to the customer record — searchable in seconds when an incident review or an insurer asks.

  • PDF attached to the CRM record
  • Expiration tracking and re-sign prompts
  • No third-party app or subscription

Education & Rosters

Don’t just manage classes — master them, with complete control over every detail.

  • Create and manage class SKUs
  • Simple waitlisting and rescheduling
  • Track outstanding requirements: forms, payments, coupons
  • Automated student emails with reminders
  • Full roster management and action items
  • Reliable seat availability across multiple stores

Scheduling & Seats

Classes are real inventory items with real seat counts, so the website, the register and the roster never disagree about what is left.

  • Class SKUs with capacity and pricing
  • Accurate seats across multiple stores
  • Waitlisting and easy rescheduling

Student Requirements

Track outstanding registration forms, payments, prerequisites and coupons per student, and let automated emails chase them instead of your staff.

  • Per-student requirement checklist
  • Automated reminder emails
  • Coupons, deposits and balances

Instructor Tools

Instructors start class with the roster, key student data and action items in hand — attendance and completion go straight back into the customer record.

  • Printable and on-screen rosters
  • Key student notes at class start
  • Attendance and completion tracking

CRM & Marketing

Drive more business through automated actions that engage customers at the right moment.

  • Confirmation emails after class enrollment
  • Welcome sequences after membership signup
  • Text acknowledgements and reservation reminders
  • Review requests texted at range checkout
  • Customer journeys and list segmentation
  • Integrates with Salesforce Marketing Cloud & Constant Contact

Triggered Messaging

Enrollment confirmations, membership welcomes and reservation reminders fire automatically off real events in the system — no export, no list upload.

  • Class enrollment confirmations
  • Membership welcome sequences
  • Reservation texts and reminders

Reviews & Reputation

A review request texts the customer at range checkout, when the experience is fresh — the single highest-yield moment to ask.

  • Automatic text at range checkout
  • Routing to your review platforms
  • Response tracking

Segments & Journeys

Segment on real behavior — lapsed members, class graduates, high-frequency shooters — and build journeys, or push segments to Salesforce Marketing Cloud or Constant Contact.

  • Behavior-based list segmentation
  • Multi-step customer journeys
  • Salesforce Marketing Cloud & Constant Contact

Works with what you already run

  • Action Target

    Full session management for lanes, one-click check-in, and on-range ordering that lifts average ticket.

  • FastBound

    Complete integration for serialized inventory and compliant electronic bound-book records.

  • Payment processing

    Transparent pricing at 0.75% above cost — processing built into the transaction, not bolted on.

  • Marketing platforms

    Salesforce Marketing Cloud and Constant Contact integrations alongside built-in automation.

Client stories

Partnering with FlowState Innovations has been a game-changer.”

For over 20 years in the firearms and range industry we struggled to find technology that fit, relying on multiple vendors at high cost. FlowState understands our priorities — reducing liability, top-notch customer service, keeping our team and customers safe. The cost savings, access to business metrics, and improved company performance are truly exciting.

Lisa & Phil RouxOwners, Shooter’s World · Phoenix · Peoria · Goodyear, AZ

What you get with FlowState

  • OnePlatform, Seven Modules
  • 0.75%Above Cost Processing
  • USADeveloped & Hosted
  • RealPeople. Real Support.

Let’s build
what’s next.

Modern software. Stronger communities.

Book a 20-minute call. No canned pitch — we’ll ask what you’re trying to grow, where your current systems get in the way, and show you exactly how FlowState fits.

Your direct line

Chris Birchby

Founder / Partner



13740 West Auto Drive
Goodyear, AZ 85338